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FRONTLINE; Heartbeat of America, The

Part of Frontline.


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Series
FRONTLINE
Program
Heartbeat of America, The
Program Number

1201

Series Description

FRONTLINE is investigative journalism that questions, explains and changes our world. Since 1983, FRONTLINE has served as PBS's flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience.

Program Description

This program examines how General Motors, the world's largest industrial company and the symbol of corporate America's once golden age of optimism, suffered a $23.5 billion loss last year--the biggest corporate loss on record. What went wrong? This program examines how the former number-one car company failed to adapt creatively to the Japanese invasion and consumers' demand for smaller, safer, more fuel-efficient cars. The correspondent is Robert Krulwich.

Asset Type

Broadcast program

Media Type

Video

Genres
Documentary
Citation
Chicago: “FRONTLINE; Heartbeat of America, The,” GBH Archives, accessed September 21, 2021, http://openvault.wgbh.org/catalog/V_AACFEE5AC4114220BAB1FF19E1F37586.
MLA: “FRONTLINE; Heartbeat of America, The.” GBH Archives. Web. September 21, 2021. <http://openvault.wgbh.org/catalog/V_AACFEE5AC4114220BAB1FF19E1F37586>.
APA: FRONTLINE; Heartbeat of America, The. Boston, MA: GBH Archives. Retrieved from http://openvault.wgbh.org/catalog/V_AACFEE5AC4114220BAB1FF19E1F37586
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