FRONTLINE; Heartbeat of America, The
Part of Frontline.
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- Heartbeat of America, The
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FRONTLINE is investigative journalism that questions, explains and changes our world. Since 1983, FRONTLINE has served as PBS's flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience.
- Program Description
This program examines how General Motors, the world's largest industrial company and the symbol of corporate America's once golden age of optimism, suffered a $23.5 billion loss last year--the biggest corporate loss on record. What went wrong? This program examines how the former number-one car company failed to adapt creatively to the Japanese invasion and consumers' demand for smaller, safer, more fuel-efficient cars. The correspondent is Robert Krulwich.
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