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Enterprise; One Man's Multinational



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One Man's Multinational
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. ENTERPRISE examines Thomas Bata, manufacturer of 250 million shoes annually, and the role he plays in the Third World nations in which he operates. One out of three pairs of shoes sold in the non-communist world bears his name. ENTERPRISE looks at the power of one multinational corporation against a backdrop of increasing worldwide economic interdependence, as labor and capital become more international in scope. EP follows Thomas Bata from his home in Toronto to Kenya, Chile, Sri Lanka and Upper Volta. EP examines some reasons for his tremendous success and the controversy about the effects of a multinational corporation on underdeveloped countries.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; One Man's Multinational,” 10/01/1981, GBH Archives, accessed April 22, 2024,
MLA: “Enterprise; One Man's Multinational.” 10/01/1981. GBH Archives. Web. April 22, 2024. <>.
APA: Enterprise; One Man's Multinational. Boston, MA: GBH Archives. Retrieved from
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