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Enterprise; All in the Game


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All in the Game
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. William Grubb has left his lucrative position as vice president at Atari, Inc. to start his own company: Imagic. Having hired away Mattel and Atari game designers and executives, Grubb has all the talent and enthusiasm needed for success. His chief rival is Activision (of Silicon Valley). Viewers accompany Grubb and his people to the Summer Consumer Electronics Show in Chicago, where Imagic's line of games - including Atlantis - will be introduced to store buyers in anticipation of the Christmas season.

NOTE: Updated and rebroadcast during the third season as program 322.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; All in the Game,” GBH Archives, accessed March 1, 2024,
MLA: “Enterprise; All in the Game.” GBH Archives. Web. March 1, 2024. <>.
APA: Enterprise; All in the Game. Boston, MA: GBH Archives. Retrieved from
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