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Enterprise; Buck Stops in Brazil, The


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Buck Stops in Brazil, The
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. This program examines the myths and realities surrounding a country that could be a financial time bomb. EP goes to Brasilia, Brazil's most ultra-modern capital, where Brazil's supersalesman, Mario Guarero, president of BrazilInvest, an investment bank is wining and dining eighty international bankers. Yet not so far away from the elegant guests and high-powered presentations are the wretched slums of Sao Paolo.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Buck Stops in Brazil, The,” 01/07/1983, GBH Archives, accessed February 22, 2024,
MLA: “Enterprise; Buck Stops in Brazil, The.” 01/07/1983. GBH Archives. Web. February 22, 2024. <>.
APA: Enterprise; Buck Stops in Brazil, The. Boston, MA: GBH Archives. Retrieved from
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