GBH Openvault

Enterprise; Run for the Money: An Enterprise Special

08/04/1986

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Series

Enterprise

Program

Run for the Money: An Enterprise Special

Program Number

404

Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

FOLLOWS THE CORPORATE COMPETITORS EFFORTS TO VIE FOR THE PUBLIC'S AWARENESS IN THE $10 MILLION SPONSORSHIP OF THE BOSTON MARATHON. THE PROGRAM ALSO EXAMINES WHETHER BIG BUSINESS SPONSORSHIP HAS BEEN WORTH THE CORPORATE EFFORT.

Duration

00:28:54

Asset Type

Broadcast program

Media Type

Video

Genres

Documentary

Topics

Business

Citation

Chicago: “Enterprise; Run for the Money: An Enterprise Special,” 08/04/1986, GBH Archives, accessed July 26, 2024, http://openvault.wgbh.org/catalog/V_3348A351471F434FAB5DE2675BC8ABFC.

MLA: “Enterprise; Run for the Money: An Enterprise Special.” 08/04/1986. GBH Archives. Web. July 26, 2024. <http://openvault.wgbh.org/catalog/V_3348A351471F434FAB5DE2675BC8ABFC>.

APA: Enterprise; Run for the Money: An Enterprise Special. Boston, MA: GBH Archives. Retrieved from http://openvault.wgbh.org/catalog/V_3348A351471F434FAB5DE2675BC8ABFC