WGBH Openvault

New Television; New Television, Episode 605; Desire, Inc.

Part of New Television Workshop.

Lynn Hershman's "Desire, Inc." documents a media experiment she created using advertisements featuring a bleached-blonde model, which played with media and cultural fantasies of women. This story comes out slowly through narration by Hershman, the advertisements themselves, the diverse responses of viewers, and interviews with the model, Marion Grabansky. Approximate date: 1990

License Clip
New Television
New Television, Episode 605
Program Number



Desire, Inc.

Series Description

"New Television" began as a local pilot production of WNET (New York) in 1986. In 1987, WGBH signed on as co-producer, and the shows were aired in Boston and New York. In 1988 and 1989, KCET (Los Angeles) and WETA (D.C.) became producers in association. In 1991, PBS picked up "New Television," and it was broadcast nationally. The following year, the Wexner Center for the Arts in Columbus, Ohio, replaced WNET, WETA, and KCET as co-producer with WGBH. In 1993, WGBH ceased to be a co-producer for the series, and the "home base" moved to Connecticut Public Television (CPTV) in Hartford, CT.

"New Television" commissioned, produced, and acquired programming. In its early years, "New Television" broadcast works commissioned by The Contemporary Art Television (CAT) Fund. Increasingly, experimental films as well as video works were broadcast as a part of this series. Many of the later episodes of "New Television" contain works that play with and deconstruct the documentary genre. Series release date: 1986

Program Description

Features Lynn Hershman’s “Desire, Inc.”

Asset Type


Media Type


Television advertising
Women in mass media
Hershman-Leeson, Lynn, 1941-
Film and Television
Publication Information
WGBH Educational Foundation
Chicago: “New Television; New Television, Episode 605; Desire, Inc.,” WGBH Media Library & Archives, accessed February 18, 2020, http://openvault.wgbh.org/catalog/V_AB3F4C2F573B4784984F305417FED4F1.
MLA: “New Television; New Television, Episode 605; Desire, Inc..” WGBH Media Library & Archives. Web. February 18, 2020. <http://openvault.wgbh.org/catalog/V_AB3F4C2F573B4784984F305417FED4F1>.
APA: New Television; New Television, Episode 605; Desire, Inc.. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_AB3F4C2F573B4784984F305417FED4F1
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