Pendergrass:
Let me, let me tell you about why it's such a thing
as, ah, it goes back to a fight that black music people and black music has
had for decades and that is getting white radio to play our music. I know,
for me during the seventies and early eighties, our biggest fight was trying
to get pop radio, which has a larger listening audience, to accept our music
without criticizing it or categorizing it. What would be said was, it's
_____, it's too R and B which means, it's too black, we don't want to play
it because during that time the music that was being played on pop radio was
very bubble gum type, you know, music and…
The
music at the time pop radio was playing was just very different than the
music that R and black, R and B singers were, were singing, ah. And the two
didn't meet. So what people tried to do was try to find that middle ground
where we could produce, write and produce music that would be accepted by
pop radio and where we could reach a larger audience. Fortunately, for me,
well before I talk about me, you go back to artists of the fifties, sixties
and on through, music was always done, a lot of music was done by black
artists but, ah, white radio never played it. And it has always become
squashed and, ah, the other music was allowed to, to prevail and become the
prominent music. So it was always a struggle just to get our music played on
pop radio. So you would always want to try to create some kind of music that
found a middle ground that would be accepted by your stations that had a, a
wider listening audience. Fortunately, for me, I was able to bridge that gap
by doing what I do and that is because I had a lot of great help, management
teams, ahm, a lot of people just started to accept the music for music's
sake and, and not patting myself on the back because you have a lot of great
artists who were before me that just couldn't break through that, that whole
barrier but I was able to consecutively put together platinum albums in a
row which meant that you had reached a larger audience and we had gone
beyond gold records because that's as far as black music went. You got a
gold record you had it all while on the other side you found a lot of white
musicians, they were selling two and three million records without even
played, never get played on black stations. But you find black music being
played on white stations just was not something that was being done. So it
was just people trying to, trying to find a larger piece of the pie. So it
was very honest and it wasn't something that somebody was trying to do in
terms of selling out or trying to be something that you weren't it was just
trying to find a way to, to get your music accepted. So fortunately, what
has happened during the eighties and, and especially now with a new
generation of kids buy music and with, for my, this is my opinion only, with
a new format for power radio stations who now have become a major part of,
of the business. They're reaching a larger demographic so the demographics
now that are listening to the stations are not just blacks, not just an
urban station it is a station that's reaching black audiences, white
audiences, Asian audiences, Latin audiences. So the music they're playing
are being heard by all sorts of people and which is great. That means you're
giving, we're giving, they're giving a people an opportunity to hear black
music which is all we've ever wanted, just give them a chance to hear it.
Let the public decide to determine whether or not it's valid. You know don't
tell me it's R and B, it's too R and B so we won't play it. Without getting
really long winded about it, it's, it's been like that for a lot of years.
So now, thank goodness, things have been turning around and some of your
biggest albums, you look at the charts, great black music which is the way
it should be. Country music should be heard for country music's sake. Black
music should be heard for black music's sake. All music should be given an
equal opportunity to be heard and let the judge be the people who listen to
it and not make any kind of prejudgments about it.