Halberstam:
All this doubt I think culminated in the Tet Offensive, and I think that there are two reasons why the NVA did Tet the way it did. I mean, who will ever really know. But I think clearly the fact that it was timed for the 1968 primaries is one of...is one reason.
The second reason is I think any reporter who covered Vietnam always knew that the other side, the Viet Cong or the NVA was terrifically tough but very little of it showed on American film because they used to like to fight in the farther extremities of the country and they liked to fight at night because they liked to protect their human resources. They had never had airplanes or artillery or tanks so...and we did, so therefore they had to use night as their great protection.
So what was interesting about Tet was that they changed. I mean, all the American television cameras had always failed to catch the strength of it. I mean, in fact, our colleague, Bernie Kalb of CBS used to have a phrase, the wily VC got away again. It was a title for a can of film. The wily VC got away again.
In Tet they deliberately fought in the city day after day which meant it could be televised and thus a far higher price to them in terms of loss of men, because we could therefore use our air and artillery, our real technological power far more effectively, nonetheless our cameras would show how tough they were...and I thought that that was the significance of Tet.
The other thing about Tet, because we talked earlier about the fact that there was a mind set back home, that reporters in fact had problems with their editors. The reporters were younger, they were reflecting reality. A feeling in the boondocks but the editors were a generation older, they were World War II mentality or a little bit more cold war.
You know, the question is, did...how accurately did reporters cover the Tet Offensive. Well, very accurately. It was a very stunning victory for the other side because it showed that despite all the administration's promises that the war was virtually over, that there was light at the end of the tunnel, that even half a million men didn't work. That the other side controlled the rate of the war, it could keep coming.
And it was very important thing because it affected not Peter Arnett, not Neil Sheehan, not Ward Just, not Frank McCullough. Who it affected was Henry Grunwald of
Time, even
Otto Fuerbringer. It affected Walter Cronkite of CBS. It affected John Chancellor, it affected Ben Bradlee who was something of a hawk, if that is the phrase. Or certainly pro...or certainly dubious about critical reporting.
I mean it affected a generation that was older and a generation that was more establishment and it affected the readers. It had nothing to do with the reporters. It was a very intuitive sense that the other side had the resiliency to keep coming and if half a million men really didn't do it and that the whole war was disproportionate and anybody who doesn't understand that about Tet really doesn't understand the battle.
That this society at home was stretched too thin. I mean, that this tiny war, the tail was wagging the dog. The little tiny extremity, the 51st state, was beginning to absorb and pull down the other fifty states. The fabric of the society for a variety of political reasons was simply stretched too thin and Tet was the thing that finally snapped it.
Halberstam:
Well, what I'm saying is that I think there was an intuitive awareness on their part of our media coverage. On the other hand if you want to talk about media events, nobody staged media events like you know, Robert S. McNamara, Lyndon B. Johnson, I mean, you know, if there was a defeat in the war or if there was...the senate foreign relations committee...Lyndon removed the whole cabinet to
Hawaii.
You know, he'd grab Air Marshall Keon..."I want coonskins." I mean, media events, I mean, we spent hundreds and hundreds of thousands and millions of dollars on you know, people paid for by your tax dollars and mine, working in the defense department and the military as spokesmen, staging media events.
I mean Joe Alsop would come to the country and they'd lay on generals to take him around. I mean, I used to...we used to laugh, Neil Sheehan and me. I mean, we used to talk about taking visiting journalists, these feather merchants who'd come in for a week and they'd take them to the Maxwell D. Taylor memorial strategic hamlet and you know and meet...I mean, a sanitized Potemkin village of Vietnam that they would be taken to. I mean, they would take...they'd fly over reporters from small towns, knowing that they didn't have sources of their own and they were terribly vulnerable to the briefings and the indoctrinations.
I mean, Vietnam was a terrible...was a long playing, finally unsuccessful media event of the United States government for a long time. And in that media event only a very small handful of reporters were really trying to put their foot on the brake and say, "hey, media event or no, this is reality and it doesn't work."
And you've got to understand that for...I mean, that there is a real thing called the White House press service and if you are a reporter trying to do an honorable job for a serious institution like the Times or CBS or
Newsweek or the Washington Post, you go out and you do a really good, tough story about what's happening in the Delta.
Meanwhile there's some guy from a wire service, probably from your own paper, sitting in the five o'clock briefing and the major's coming in saying, "gentlemen, today we had an air strike in the north. 200 planes...we destroyed thirteen bridges, two bicycle tire factories, 400 kilos of rice." I mean he hasn't seen it, nobody's seen it but everybody...later that story, you know, "200 American bombers winged North Vietnam today destroying thirteen bicycle..." I mean, whatever it is, and that story would go to every paper in the country.
So you were always fighting an uphill fight against this enormous government propaganda agency or lying machine, or media factory, paid for by your own fun-loving tax dollars.