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Enterprise; Jet Set, The


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Jet Set, The
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Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. The Boeing Commercial Aircraft Company has dominated the airplane manufacturing industry for nearly two decades, coming out of its skid in t he 1960s to build 60% of the world's jets currently in service. Today, Airbus Industries, an aggressive consortium of European aircraft manufacturers, is threatening to capture a large piece of Boeing's business. The chief executives of the major airlines play a pivotal role in the airline business. Frank Borman of Eastern, Tex Bouillion of Boeing, and Bernard Lathiere and chief salesman George Warde of American Airlines are among those featured.

NOTE: Updated and rebroadcast during the third season as program 316.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Jet Set, The,” 12/07/1981, GBH Archives, accessed November 29, 2023,
MLA: “Enterprise; Jet Set, The.” 12/07/1981. GBH Archives. Web. November 29, 2023. <>.
APA: Enterprise; Jet Set, The. Boston, MA: GBH Archives. Retrieved from
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