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WGBH Media Library and Archives

Racial stereotyping in 19th Century trade cards

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Summary
Host Barbara Barrow introduces Brenda Verner, a historian and media specialist who offers a socio-historical analysis of print materials, such as greeting cards and trade cards, dating from the post-Civil War period as a starting point for identifying the origins of racist attitudes and myths related to the African American community. The introduction is followed by a short slide show of United States trade cards from the mid to late 1800's depicting African Americans in stereotypical and degrading ways.
Topics
African Americans in advertising, African Americans in popular culture, African Americans--Social conditions, Advertising cards, Civil rights, Segregation, Verner, Brenda J.
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