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World of Photography, The

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This episode of "Alive From Off Center" features "The World of Photography," a work created collaboratively by video artist William Wegman and performance artist Michael Smith.
"The World of Photography" is structured like an educational or instructional video, but ultimately spoofs that genre. The work begins with Mike (Michael Smith) expressing his desire to learn more about the art of photography. Mike arrives at the studio of William Wegman, who takes Mike under his wing and shows him some of the tricks of the trade. After giving Mike a photography aptitude test, Wegman brings him to the equipment cage and gets him outfitted for his first shoot. In the New York streets, Mike goes wild taking pictures, and brings his film back to Wegman, who is taking photos of his dog Faye. A lesson in lighting and darkroom techniques follow, but at some point Mike begins to feel he has lost the aptitude for photography and that he may not be able to find his niche in the art form. As a despondent Mike searches for shots on a ferry and beach, we hear his voice singing the rather forlorn song "World of Photography" in the background. Eventually, Mike decides to give up and communicates his decision to Wegman, who is in the middle of a studio shoot with a couple of clowns. While Mike is dressed like an average guy throughout the video, Wegman sports a beret, false facial hair, and somewhat stereotypical artist's garments. Throughout the work, preconceived notions about the art of photography provide comic fodder. Produced by Michael Smith. Directed by Mark Fischer.

"Alive From Off Center" was established in 1985 as a production of KTCA (St. Paul - Minneapolis) . The show featured independent works by artists in a variety of media. Its showcase format was similar to the Workshop's "New Television" series. At some point the series changed its name to "ALIVE TV." Many works created by or for the Workshop were also shown on "Alive From Off Center." Additionally, some Workshop produced pieces were co-produced and/or commissioned by KTCA specifically for the series. Susan Dowling served as Executive Producer for these programs.
Educational/cultural works, Parodies, Photography
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