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This episode chronicles the transformation of black gospel music into a defining sound for all Americans and examines soul music's role in the simultaneous quest for African American equality in the '60s. On hand to tell the tale: Berry Gordy, Jr., Ray Charles, Martha Reeves, Mary Wilson, Booker T. and the M.G.s, Wilson Pickett, Maxine Powell of the Motown "charm school," Motown choreographer Cholly Atkins, and many more. The hour journeys from Detroit's Motown Records to Stax Records in Memphis. Last stop: the Fame Studio in Muscle Shoals, Alabama, where Rretha Franklin, a Detroit preacher's daughter, made musical magic.