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Enterprise; Catfish Fever


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Catfish Fever
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. ENTERPRISE looks at the catfish epidemic and its impact on farmers. All across the Delta, farmers are falling victim to "catfish fever." Unhappy with the vagaries of cotton and soybean farming, they are digging up their hardscrabble land to create 20-acre catfish ponds. The industry is booming and the market has been able to absorb all the catfish it can produce.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Catfish Fever,” 06/15/1981, WGBH Media Library & Archives, accessed March 18, 2019, http://openvault.wgbh.org/catalog/V_E7D972E3564F44FCA14C23F70607FC8C.
MLA: “Enterprise; Catfish Fever.” 06/15/1981. WGBH Media Library & Archives. Web. March 18, 2019. <http://openvault.wgbh.org/catalog/V_E7D972E3564F44FCA14C23F70607FC8C>.
APA: Enterprise; Catfish Fever. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_E7D972E3564F44FCA14C23F70607FC8C
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