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Enterprise; Colonel Goes to Japan, The


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Colonel Goes to Japan, The
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. The chicken empire created by Colonel Harlan Sanders is narrowing the trade deficit between the United States and Japan via Kentucky Fried Chicken. ENTERPRISE examines the success of this quintessential American fast-food chain and its impact on the second largest consumer market in the world.

NOTE: Repeated during the third season on February 2. 1984 as Program 303



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Colonel Goes to Japan, The,” 12/07/1983, WGBH Media Library & Archives, accessed January 22, 2019, http://openvault.wgbh.org/catalog/V_E776F47BF0584597A4ABBBB812A400D1.
MLA: “Enterprise; Colonel Goes to Japan, The.” 12/07/1983. WGBH Media Library & Archives. Web. January 22, 2019. <http://openvault.wgbh.org/catalog/V_E776F47BF0584597A4ABBBB812A400D1>.
APA: Enterprise; Colonel Goes to Japan, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_E776F47BF0584597A4ABBBB812A400D1
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