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Enterprise; Perfectly Frank


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Perfectly Frank
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Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. Frank Perdue, the chicken king of the Northeast, has one of America's best known faces and one of America's largest corporation. EP takes viewers inside the vast chicken operation in rural Maryland, where chickens are moved from hatchery to supermarket in nine weeks. Perdue watches over every phase of his business. Chicken franks are born of his idea to make a more profitable use of chicken scraps. Perdue, who turned chicken into a premium-priced, brand name product, now must convince consumers that his franks are special.



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Broadcast program

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Chicago: “Enterprise; Perfectly Frank,” 12/07/1983, WGBH Media Library & Archives, accessed October 20, 2016, http://openvault.wgbh.org/catalog/V_E3C7495B58184535B268CB52222F9984.
MLA: “Enterprise; Perfectly Frank.” 12/07/1983. WGBH Media Library & Archives. Web. October 20, 2016. <http://openvault.wgbh.org/catalog/V_E3C7495B58184535B268CB52222F9984>.
APA: Enterprise; Perfectly Frank. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_E3C7495B58184535B268CB52222F9984
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