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Enterprise; New Space Race, The


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New Space Race, The
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. The United States and foreign countries are now jockeying for position along that frontier as competition for profits in the satellite-launching business begins in earnest. EP examines the reactions of NASA to the prospect of private interests stepping into what until now has been NASA's domain - the lucrative business of launching communications satellites. This program offers a fascinating look at the space industry as it develops. It is a story of huge investment, enormous risk, high technology, and potentially astronomical profits.

NOTE: Updated and rebroadcast during the third season as program 320.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; New Space Race, The,” 02/24/1983, WGBH Media Library & Archives, accessed January 16, 2019, http://openvault.wgbh.org/catalog/V_E077400AAD6D4E79BEF985EA92D31302.
MLA: “Enterprise; New Space Race, The.” 02/24/1983. WGBH Media Library & Archives. Web. January 16, 2019. <http://openvault.wgbh.org/catalog/V_E077400AAD6D4E79BEF985EA92D31302>.
APA: Enterprise; New Space Race, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_E077400AAD6D4E79BEF985EA92D31302
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