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WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media

01/23/2006

The Economics of Open Text Convergence: Consumer Participation & Econ of Mass Media Fred Beshears, University of California at Berkeley Ellen Faran, MIT Press Henry Jenkins, MIT Joel Greenberg, GSD&M Sande Scoredos, Sony Pictures Imageworks The economics of open text and new models for textbook, university-press, and commercial publishing are described by University of California Berkeley's Senior Strategist Fred Beshears, MIT Press Director Ellen Faran, and University of British Columbia's John Willinsky. New modalities of consumer participation in mass media are discussed by Henry Jenkins, MIT Professor of Literature and Director of the MIT Comparative Media Studies Program, Joel Greenberg from the GSD&M advertising agency in Austin, Texas, and Sande Scoredos, Sony Pictures Imageworks's Executive Director of Technical Training and Artist Development.


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Series
WGBH Forum Network
Program
Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media
Program Number

3017

Series Description

The WGBH Forum Network is an audio and video streaming Website dedicated to curating and serving live and on-demand lectures given by some of the world's foremost scholars, authors, artists, scientists, policy makers and community leaders. These events are hosted by world-class cultural and educational organizations in the Greater Boston area. Through this online service thousands of interested people across the world partake of these lectures from the comfort of their home or office at any time they choose. We are proud of the role we serve in our community, of protecting and projecting the public voice; and of informing and inspiring that public voice to foster deeper understanding of and civic engagement in important issues.

Program Description

THE ECONOMICS OF OPEN TEXT CONVERGENCE: CONSUMER PARTICIPATION & ECON OF MASS MEDIA

FRED BESHEARS, UNIVERSITY OF CALIFORNIA AT BERKELEY ELLEN FARAN, MIT PRESS HENRY JENKINS, MIT JOEL GREENBERG, GSD&M SANDE SCOREDOS, SONY PICTURES IMAGEWORKS

THE ECONOMICS OF OPEN TEXT AND NEW MODELS FOR TEXTBOOK, UNIVERSITY-PRESS, AND COMMERCIAL PUBLISHING ARE DESCRIBED BY UNIVERSITY OF CALIFORNIA BERKELEY'S SENIOR STRATEGIST FRED BESHEARS, MIT PRESS DIRECTOR ELLEN FARAN, AND UNIVERSITY OF BRITISH COLUMBIA'S JOHN WILLINSKY. NEW MODALITIES OF CONSUMER PARTICIPATION IN MASS MEDIA ARE DISCUSSED BY HENRY JENKINS, MIT PROFESSOR OF LITERATURE AND DIRECTOR OF THE MIT COMPARATIVE MEDIA STUDIES PROGRAM, JOEL GREENBERG FROM THE GSD&M ADVERTISING AGENCY IN AUSTIN, TEXAS, AND SANDE SCOREDOS, SONY PICTURES IMAGEWORKS'S EXECUTIVE DIRECTOR OF TECHNICAL TRAINING AND ARTIST DEVELOPMENT.

Asset Type

Broadcast program

Media Type

Video

Genres
Event Coverage
Citation
Chicago: “WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media,” 01/23/2006, WGBH Media Library & Archives, accessed December 7, 2016, http://openvault.wgbh.org/catalog/V_D9E41684C7554A569EC26FBB68E943B9.
MLA: “WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media.” 01/23/2006. WGBH Media Library & Archives. Web. December 7, 2016. <http://openvault.wgbh.org/catalog/V_D9E41684C7554A569EC26FBB68E943B9>.
APA: WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_D9E41684C7554A569EC26FBB68E943B9
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