WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media
The Economics of Open Text Convergence: Consumer Participation & Econ of Mass Media Fred Beshears, University of California at Berkeley Ellen Faran, MIT Press Henry Jenkins, MIT Joel Greenberg, GSD&M Sande Scoredos, Sony Pictures Imageworks The economics of open text and new models for textbook, university-press, and commercial publishing are described by University of California Berkeley's Senior Strategist Fred Beshears, MIT Press Director Ellen Faran, and University of British Columbia's John Willinsky. New modalities of consumer participation in mass media are discussed by Henry Jenkins, MIT Professor of Literature and Director of the MIT Comparative Media Studies Program, Joel Greenberg from the GSD&M advertising agency in Austin, Texas, and Sande Scoredos, Sony Pictures Imageworks's Executive Director of Technical Training and Artist Development.
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- WGBH Forum Network
- Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media
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THE ECONOMICS OF OPEN TEXT CONVERGENCE: CONSUMER PARTICIPATION & ECON OF MASS MEDIA
FRED BESHEARS, UNIVERSITY OF CALIFORNIA AT BERKELEY ELLEN FARAN, MIT PRESS HENRY JENKINS, MIT JOEL GREENBERG, GSD&M SANDE SCOREDOS, SONY PICTURES IMAGEWORKS
THE ECONOMICS OF OPEN TEXT AND NEW MODELS FOR TEXTBOOK, UNIVERSITY-PRESS, AND COMMERCIAL PUBLISHING ARE DESCRIBED BY UNIVERSITY OF CALIFORNIA BERKELEY'S SENIOR STRATEGIST FRED BESHEARS, MIT PRESS DIRECTOR ELLEN FARAN, AND UNIVERSITY OF BRITISH COLUMBIA'S JOHN WILLINSKY. NEW MODALITIES OF CONSUMER PARTICIPATION IN MASS MEDIA ARE DISCUSSED BY HENRY JENKINS, MIT PROFESSOR OF LITERATURE AND DIRECTOR OF THE MIT COMPARATIVE MEDIA STUDIES PROGRAM, JOEL GREENBERG FROM THE GSD&M ADVERTISING AGENCY IN AUSTIN, TEXAS, AND SANDE SCOREDOS, SONY PICTURES IMAGEWORKS'S EXECUTIVE DIRECTOR OF TECHNICAL TRAINING AND ARTIST DEVELOPMENT.
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- Chicago: “WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media,” 01/23/2006, WGBH Media Library & Archives, accessed February 27, 2017, http://openvault.wgbh.org/catalog/V_D9E41684C7554A569EC26FBB68E943B9.
- MLA: “WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media.” 01/23/2006. WGBH Media Library & Archives. Web. February 27, 2017. <http://openvault.wgbh.org/catalog/V_D9E41684C7554A569EC26FBB68E943B9>.
- APA: WGBH Forum Network; Economics of Open Text Convergence, The: Consumer Participation And Econ of Mass Media. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_D9E41684C7554A569EC26FBB68E943B9