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Enterprise; Kyocera Experiment


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Kyocera Experiment
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. ENTERPRISE focuses on one of the 20 Japanese companies currently operating in San Diego -- Kyocera -- an American subsidiary of Kyoto Ceramics. Ironically the firms predominantly American sales force sends most large orders to Japan to be filled by the parent company's more productive Japanese factories. Kyocera sales executives and production managers try to work out a compromise. Kyocera features a no-layoff policy, daily morning meetings, morning exercise, after hours' parties and various other Japanese management techniques.

NOTE: Updated and rebroadcast during the third season as program 308.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Kyocera Experiment,” 12/15/1981, WGBH Media Library & Archives, accessed April 25, 2019, http://openvault.wgbh.org/catalog/V_CC463C68603240BE9D2EB48C4EC3F612.
MLA: “Enterprise; Kyocera Experiment.” 12/15/1981. WGBH Media Library & Archives. Web. April 25, 2019. <http://openvault.wgbh.org/catalog/V_CC463C68603240BE9D2EB48C4EC3F612>.
APA: Enterprise; Kyocera Experiment. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_CC463C68603240BE9D2EB48C4EC3F612
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