WGBH Openvault

Enterprise; On Key


KFE label

License Clip

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On Key
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. Ned Steinberger, the besieged owner of a small business, has a problem: his sole product, an extremely innovative electric bass guitar, is too successful.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; On Key,” 03/01/1984, WGBH Media Library & Archives, accessed September 27, 2020, http://openvault.wgbh.org/catalog/V_CB734A8432494C92BE684D0BA9654EA2.
MLA: “Enterprise; On Key.” 03/01/1984. WGBH Media Library & Archives. Web. September 27, 2020. <http://openvault.wgbh.org/catalog/V_CB734A8432494C92BE684D0BA9654EA2>.
APA: Enterprise; On Key. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_CB734A8432494C92BE684D0BA9654EA2
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