WGBH Openvault

Eye to Eye; Dreams Money Can Buy


Part of NTW Master Dubbing: 8/98

License Clip

More material is available from this program at the WGBH Archive. If you are a researcher interested in accessing the collection at WGBH, please email archive_requests@wgbh.org.

Undigitized item: Request Digitization

Untranscribed item: Request Transcription

Eye to Eye
Dreams Money Can Buy
Program Number


Series Description

If the gobble-de-jargon of art criticism turns you off - If you know what you like but t say so in a very soft voice - then here’s a TV series for you. Remember the commercial on TV for Heinz’ Great American Soups - with tap-dancing and a chorus line and hydraulic soup cans? That’s Art? Have you ever seen a painting of a pipe, and it says on it French, “This is not a pipe”? That’s Magritte. And that’s art.

It’s all on Eye to Eye - a fast-moving, pop-up compendium of everything you always wanted to know but were afraid to ask about art. You’ll find out about the most successful art forger in history. And learn a little bit about counterfeiting. And quilts. And Dossena’s Hoax. And find out if maybe that stuff in your grandmother’s attic is worth a lot or a little. Know what you’ll end up with? The beautiful knowledge that art is all around you. And every day you’ll see and make up your mind. And really know what you like. And feel happy about it. Watch Eye To Eye. Series release date: 1971

Program Description

Remember Ann Miller tap-dancing with Heinz soup cans? There’s another world of art as seen on commercials on television, from Clairol Blonde to Rene Magritte. And it’s all art. Art? Make up your own mind. Sometimes the business of art is ”business.” Those are the Dreams Money Can Buy. Maybe.

Asset Type

Broadcast program

Media Type


Fine Arts
Hauser, Richard (Series Producer)
Chicago: “Eye to Eye; Dreams Money Can Buy,” 11/02/1971, WGBH Media Library & Archives, accessed May 22, 2019, http://openvault.wgbh.org/catalog/V_C0B4A1BD33CC4DB89C1E30A74AC88FA6.
MLA: “Eye to Eye; Dreams Money Can Buy.” 11/02/1971. WGBH Media Library & Archives. Web. May 22, 2019. <http://openvault.wgbh.org/catalog/V_C0B4A1BD33CC4DB89C1E30A74AC88FA6>.
APA: Eye to Eye; Dreams Money Can Buy. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_C0B4A1BD33CC4DB89C1E30A74AC88FA6
If you have more information about this item, we want to know! Please contact us, including the URL.