FRONTLINE; Heartbeat of America, The
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- Heartbeat of America, The
- Program Number
- Series Description
Premiered January 1983 Since January 1983, FRONTLINE has served as American public television's - PBS - flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature over 23 years is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. Series release date: 1/1983
- Program Description
This program examines how General Motors, the world's largest industrial company and the symbol of corporate America's once golden age of optimism, suffered a $23.5 billion loss last year--the biggest corporate loss on record. What went wrong? This program examines how the former number-one car company failed to adapt creatively to the Japanese invasion and consumers' demand for smaller, safer, more fuel-efficient cars. The correspondent is Robert Krulwich.
- Asset Type
- Media Type
- Public Affairs
- Chicago: “FRONTLINE; Heartbeat of America, The,” 10/01/1993, WGBH Media Library & Archives, accessed June 22, 2018, http://openvault.wgbh.org/catalog/V_BB0F2E4A70BD4E08990CBDCB9788AECE.
- MLA: “FRONTLINE; Heartbeat of America, The.” 10/01/1993. WGBH Media Library & Archives. Web. June 22, 2018. <http://openvault.wgbh.org/catalog/V_BB0F2E4A70BD4E08990CBDCB9788AECE>.
- APA: FRONTLINE; Heartbeat of America, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_BB0F2E4A70BD4E08990CBDCB9788AECE