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FRONTLINE; Heartbeat of America, The

10/01/1993


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Series
FRONTLINE
Program
Heartbeat of America, The
Program Number

1201

Series Description

Premiered January 1983 Since January 1983, FRONTLINE has served as American public television's - PBS - flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature over 23 years is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. Series release date: 1/1983

Program Description

This program examines how General Motors, the world's largest industrial company and the symbol of corporate America's once golden age of optimism, suffered a $23.5 billion loss last year--the biggest corporate loss on record. What went wrong? This program examines how the former number-one car company failed to adapt creatively to the Japanese invasion and consumers' demand for smaller, safer, more fuel-efficient cars. The correspondent is Robert Krulwich.

Duration

00:96:00

Asset Type

Broadcast program

Media Type

Video

Genres
Documentary
Topics
News
Public Affairs
Citation
Chicago: “FRONTLINE; Heartbeat of America, The,” 10/01/1993, WGBH Media Library & Archives, accessed December 10, 2016, http://openvault.wgbh.org/catalog/V_BB0F2E4A70BD4E08990CBDCB9788AECE.
MLA: “FRONTLINE; Heartbeat of America, The.” 10/01/1993. WGBH Media Library & Archives. Web. December 10, 2016. <http://openvault.wgbh.org/catalog/V_BB0F2E4A70BD4E08990CBDCB9788AECE>.
APA: FRONTLINE; Heartbeat of America, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_BB0F2E4A70BD4E08990CBDCB9788AECE
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