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FRONTLINE; Merchants of Cool, The


Edited Master, BAD VITC TRT: 00:56:46:00 Ch 1 & 2 Stereo Mix Ch 3 mono Please sum Ch 1 & 2 to make Ch 3

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Merchants of Cool, The
Program Number


Series Description

Premiered January 1983 Since January 1983, FRONTLINE has served as American public television's - PBS - flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature over 23 years is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. Series release date: 1/1983

Program Description

Teenagers today have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Their tastes, attitudes and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who they are and what they want. And from this surging stream of data, the dream-weavers of Hollywood and Madison Avenue tell a version of teenage life in movies, television, music and advertising that is meant to appeal to their deepest sensibilities. FRONTLINE explores the culture in which today's American teenager is growing up.



Asset Type

Broadcast program

Media Type


Public Affairs
Chicago: “FRONTLINE; Merchants of Cool, The,” 02/23/2001, WGBH Media Library & Archives, accessed January 21, 2019, http://openvault.wgbh.org/catalog/V_A4AB89EFF9A341C98B5D96984CD313B9.
MLA: “FRONTLINE; Merchants of Cool, The.” 02/23/2001. WGBH Media Library & Archives. Web. January 21, 2019. <http://openvault.wgbh.org/catalog/V_A4AB89EFF9A341C98B5D96984CD313B9>.
APA: FRONTLINE; Merchants of Cool, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_A4AB89EFF9A341C98B5D96984CD313B9
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