WGBH Openvault

Ten O'Clock News; TOYS


Footage for a story on the commercialization of cartoons and the link between cartoons and toys. Interiors of a toy store with closeups on individual toys, especially action figures. Shots of shoppers in the story, a child with her grandparents. Interview with shopper, Virginia Bernard, on toys, TV and how she buys her granddaughter toys from shows she doesn't actually like. Several takes of each section of reporter stand up. Interview with psychiatrist from Beth Israel Hospital and Harvard Medical School about the link between cartoons, toys, and the effect on children.

License Clip

View online at the Boston TV News Digital Library

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Ten O'Clock News


Series Description

NIGHTLY NEWS WITH CHRISTOPHER LYDON AND CARMEN FIELDS Began January 1976. Replaced evening news show EVENING COMPASS. Original host: Steve Nevas. Other anchors, Christopher Lydon (1977-91) and Gail Harris (1983). In 1980 - hour long. Ended in 1991.

(PREDECESSORS: Louis Lyons began news operations at WGBH in 1952. The News at 10 began in 1966. The Reporters premiered in 1970. The Evening Compass started in 1974.) Series release date: 1/1976



Asset Type

Broadcast program

Media Type


News Report
Jones, Eileen (Reporter)
Chicago: “Ten O'Clock News; TOYS,” 02/18/1985, WGBH Media Library & Archives, accessed January 20, 2019, http://openvault.wgbh.org/catalog/V_8C1CEAEFD55B40FB8E0E8D11D743BA56.
MLA: “Ten O'Clock News; TOYS.” 02/18/1985. WGBH Media Library & Archives. Web. January 20, 2019. <http://openvault.wgbh.org/catalog/V_8C1CEAEFD55B40FB8E0E8D11D743BA56>.
APA: Ten O'Clock News; TOYS. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_8C1CEAEFD55B40FB8E0E8D11D743BA56
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