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Enterprise; Fast Horse in a Bull Market



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Fast Horse in a Bull Market
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. ENTERPRISE takes an inside look at one of the hottest international markets today - thoroughbred race horses - and at the auction which attracts some of the world's richest people: the Keeneland Summer Select Sale in Lexington, Kentucky. The program focuses on a very successful horse breeder as he brings his prize filly to market.

NOTE: Updated and rebroadcast during the third season as program 317.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Fast Horse in a Bull Market,” 03/09/1981, WGBH Media Library & Archives, accessed December 10, 2018, http://openvault.wgbh.org/catalog/V_7B05542A4EBE41C7AABA071C2681884D.
MLA: “Enterprise; Fast Horse in a Bull Market.” 03/09/1981. WGBH Media Library & Archives. Web. December 10, 2018. <http://openvault.wgbh.org/catalog/V_7B05542A4EBE41C7AABA071C2681884D>.
APA: Enterprise; Fast Horse in a Bull Market. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_7B05542A4EBE41C7AABA071C2681884D
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