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Enterprise; Making of a Package Deal, The


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Making of a Package Deal, The
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Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. Max Morgan-Witts and Gordon Thomas, two British documentary producers-turned-authors, are amusing subjects as ENTERPRISE traces the steps these men take to turn their NBC-inspired "The Day the Bubble Burst", a popular history of the 1929 stock market crash. The final packaging of a deal that includes a NBC television mini-series, a 20th Century Fox feature film, hardcover book contracts with both American and British publishing houses and the sale of serialization rights to Reader's Digest magazine.



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Broadcast program

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Chicago: “Enterprise; Making of a Package Deal, The,” 08/28/1981, WGBH Media Library & Archives, accessed March 18, 2019, http://openvault.wgbh.org/catalog/V_701A9C0E454E49A3A1866CF34CE99AAF.
MLA: “Enterprise; Making of a Package Deal, The.” 08/28/1981. WGBH Media Library & Archives. Web. March 18, 2019. <http://openvault.wgbh.org/catalog/V_701A9C0E454E49A3A1866CF34CE99AAF>.
APA: Enterprise; Making of a Package Deal, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_701A9C0E454E49A3A1866CF34CE99AAF
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