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FRONTLINE; Persuaders, The

11/09/2004

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Series
FRONTLINE
Program
Persuaders, The
Program Number

2303G1

Series Description

Premiered January 1983 Since January 1983, FRONTLINE has served as American public television's - PBS - flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature over 23 years is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. Series release date: 1/1983

Program Description

FRONTLINE takes an in-depth look at the "persuasion industries" - advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages deeper into the fabric of our lives, using sophisticated market research techniques to better understand consumers, and turning increasingly to the little-understood techniques of public relations to make sure their messages come from sources we trust. A documentary essay, "The Persuaders" also explores how the culture of marketing has come to shape the way Americans understand the world and themselves, and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions and stay in power.

Duration

01:26:50

Asset Type

Broadcast program

Media Type

Video

Genres
Documentary
Topics
Public Affairs
News
Citation
Chicago: “FRONTLINE; Persuaders, The,” 11/09/2004, WGBH Media Library & Archives, accessed December 3, 2016, http://openvault.wgbh.org/catalog/V_6A6EE2A67C3040D8BACCD90A1820B5A2.
MLA: “FRONTLINE; Persuaders, The.” 11/09/2004. WGBH Media Library & Archives. Web. December 3, 2016. <http://openvault.wgbh.org/catalog/V_6A6EE2A67C3040D8BACCD90A1820B5A2>.
APA: FRONTLINE; Persuaders, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_6A6EE2A67C3040D8BACCD90A1820B5A2
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