FRONTLINE; Persuaders, The
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- Persuaders, The
- Program Number
- Series Description
Premiered January 1983 Since January 1983, FRONTLINE has served as American public television's - PBS - flagship public affairs series. Hailed upon its television broadcast debut as "the last best hope for broadcast documentaries," FRONTLINE's stature over 23 years is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. Series release date: 1/1983
- Program Description
FRONTLINE takes an in-depth look at the "persuasion industries" - advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages deeper into the fabric of our lives, using sophisticated market research techniques to better understand consumers, and turning increasingly to the little-understood techniques of public relations to make sure their messages come from sources we trust. A documentary essay, "The Persuaders" also explores how the culture of marketing has come to shape the way Americans understand the world and themselves, and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions and stay in power.
- Asset Type
- Media Type
- Public Affairs
- Chicago: “FRONTLINE; Persuaders, The,” 11/09/2004, WGBH Media Library & Archives, accessed February 19, 2017, http://openvault.wgbh.org/catalog/V_6A6EE2A67C3040D8BACCD90A1820B5A2.
- MLA: “FRONTLINE; Persuaders, The.” 11/09/2004. WGBH Media Library & Archives. Web. February 19, 2017. <http://openvault.wgbh.org/catalog/V_6A6EE2A67C3040D8BACCD90A1820B5A2>.
- APA: FRONTLINE; Persuaders, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_6A6EE2A67C3040D8BACCD90A1820B5A2