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Enterprise; Hot Chocolate


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Hot Chocolate
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. EP tracks a particularly wild year in the trading of cocoa beans, one of the hottest commodities in the futures market. Cocoa futures contract intend to give chocolate manufacturers a stable basis for future planning, by hedging the risk of slackened demand or rising prices. Many speculators have been pushed to their limit and fortunes are on the line. Speculator Marty Kenner is banking heavily on cocoa to bail him out of a hard time in the currency market.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Hot Chocolate,” 05/07/1984, WGBH Media Library & Archives, accessed July 17, 2019, http://openvault.wgbh.org/catalog/V_592F13207EBD430C844D10F584CCD5F8.
MLA: “Enterprise; Hot Chocolate.” 05/07/1984. WGBH Media Library & Archives. Web. July 17, 2019. <http://openvault.wgbh.org/catalog/V_592F13207EBD430C844D10F584CCD5F8>.
APA: Enterprise; Hot Chocolate. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_592F13207EBD430C844D10F584CCD5F8
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