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Enterprise; Tailspin


Program update (BRANIFF AIR LINES) KERA master

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Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. Braniff was the eighth largest airline in the US and it was the most fashionable airline in the country. But when Braniff's board hired Howard Putnam to take over, it was also $700 million in debt, had a ten-day supple of cash, and no credit. EP follows Howard Putnam as he tries desperately to restructure his billion-dollar company's operations in a few short months. Marketing campaign: "Texas Needs You"

NOTE: Rebroadcast during the third season as program 314.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Tailspin,” 03/11/1984, WGBH Media Library & Archives, accessed January 16, 2019, http://openvault.wgbh.org/catalog/V_54992A82BB054D369D661CE56A01402E.
MLA: “Enterprise; Tailspin.” 03/11/1984. WGBH Media Library & Archives. Web. January 16, 2019. <http://openvault.wgbh.org/catalog/V_54992A82BB054D369D661CE56A01402E>.
APA: Enterprise; Tailspin. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_54992A82BB054D369D661CE56A01402E
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