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Enterprise; Hard Sell, Soft Sell


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Hard Sell, Soft Sell
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. EP take s a look at a variety of approaches to the fine art of selling by examining salespeople in action. It features different salespeople representing a wide variety of products - from automobiles to high-tech equipment to "marital aids". Each salesperson reveals personal tricks of the selling trade, pointing our how success depends on the right combination of product and personality.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Hard Sell, Soft Sell,” 06/25/1984, WGBH Media Library & Archives, accessed January 21, 2019, http://openvault.wgbh.org/catalog/V_4A127E54C4564C6B94EF64E8FBE55E04.
MLA: “Enterprise; Hard Sell, Soft Sell.” 06/25/1984. WGBH Media Library & Archives. Web. January 21, 2019. <http://openvault.wgbh.org/catalog/V_4A127E54C4564C6B94EF64E8FBE55E04>.
APA: Enterprise; Hard Sell, Soft Sell. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_4A127E54C4564C6B94EF64E8FBE55E04
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