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Enterprise; Million - Dollar Scan, The

04/11/1984

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Series
Enterprise
Program
Million - Dollar Scan, The
Program Number

327

Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. Ever since Konrad Roentgen discovered x-ray nearly a century ago, medical researchers have tried to improve techniques of viewing internal organs and tissues. The latest development in medical diagnostic technology is a nuclear magnetic resonance (NMR) scanner, a device that enables a physician to see detailed image without subjecting the patient to dangerous ionizing radiation. Elscint, an Israeli multinational firm dealing solely in medical diagnostic imaging equipment, failed to join GE in joining efforts in this competitive field. Realizing the error, Elscint president Dr. Abraham Suhami then makes an ambitious attempt to regain lost footing.

Duration

00:28:56

Asset Type

Broadcast program

Media Type

Video

Genres
Documentary
Topics
Business
Citation
Chicago: “Enterprise; Million - Dollar Scan, The,” 04/11/1984, WGBH Media Library & Archives, accessed October 1, 2016, http://openvault.wgbh.org/catalog/V_2299AA92CCD2465697254F1BE877FD6E.
MLA: “Enterprise; Million - Dollar Scan, The.” 04/11/1984. WGBH Media Library & Archives. Web. October 1, 2016. <http://openvault.wgbh.org/catalog/V_2299AA92CCD2465697254F1BE877FD6E>.
APA: Enterprise; Million - Dollar Scan, The. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_2299AA92CCD2465697254F1BE877FD6E
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