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Enterprise; Cash on the Vine


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Cash on the Vine
Program Number


Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. Hosts Sandra and Bill MacIver, owners of the Matanzas Creek California winery, give us an in-depth look at the winery business. Matanzas Creek is a small operation, producing in one year what Gallo produces in one hour. It is one of a number of "boutiques," small wineries that produce wine in limited quantities and at high prices. EP follows Merry Edwards, winemaker, as they pursue their business in the affluent world of fine wines.



Asset Type

Broadcast program

Media Type


Chicago: “Enterprise; Cash on the Vine,” 03/07/1984, WGBH Media Library & Archives, accessed October 26, 2016, http://openvault.wgbh.org/catalog/V_1E57631DBDC64567B7BEC8E803532557.
MLA: “Enterprise; Cash on the Vine.” 03/07/1984. WGBH Media Library & Archives. Web. October 26, 2016. <http://openvault.wgbh.org/catalog/V_1E57631DBDC64567B7BEC8E803532557>.
APA: Enterprise; Cash on the Vine. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_1E57631DBDC64567B7BEC8E803532557
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