Enterprise; Cash on the Vine
More material is available from this program at the WGBH Archive. If you are a researcher interested in accessing the collection at WGBH, please email email@example.com.
Undigitized item: Request Digitization
Untranscribed item: Request Transcription
- Cash on the Vine
- Program Number
- Series Description
Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981
- Program Description
Hosted by Eric Sevareid. Hosts Sandra and Bill MacIver, owners of the Matanzas Creek California winery, give us an in-depth look at the winery business. Matanzas Creek is a small operation, producing in one year what Gallo produces in one hour. It is one of a number of "boutiques," small wineries that produce wine in limited quantities and at high prices. EP follows Merry Edwards, winemaker, as they pursue their business in the affluent world of fine wines.
- Asset Type
- Media Type
- Chicago: “Enterprise; Cash on the Vine,” 03/07/1984, WGBH Media Library & Archives, accessed May 20, 2019, http://openvault.wgbh.org/catalog/V_1E57631DBDC64567B7BEC8E803532557.
- MLA: “Enterprise; Cash on the Vine.” 03/07/1984. WGBH Media Library & Archives. Web. May 20, 2019. <http://openvault.wgbh.org/catalog/V_1E57631DBDC64567B7BEC8E803532557>.
- APA: Enterprise; Cash on the Vine. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_1E57631DBDC64567B7BEC8E803532557