WGBH Openvault

La Plaza; Marketing Director T&N Comm. Development

12/03/1987

Magazine


License Clip

More material is available from this program at the WGBH Archive. If you are a researcher interested in accessing the collection at WGBH, please email archive_requests@wgbh.org.

Undigitized item: Request Digitization

Untranscribed item: Request Transcription

Series
La Plaza
Program
Marketing Director T&N Comm. Development
Program Number

1004

Series Description

Premiered January 10, 1979- Officially La Plaza as a separate series title ended after season 28 (2006). It was replaced by the interview series: Maria Hinojosa: One-on-One which premiered in 2007.

Producer Raquel Ortiz anticipates that the bilingual series will serve as a plaza for the entire local Latino community. Ortiz also served as the host during the first season along with guest hosts. The program format varied from week to week, between musical specials, documentaries, in-studio debates, both locally produced and acquired. Spanish language programs were subtitled in English and English language programs were captioned in Spanish.

See January 1979 Prime Time Program Guide for cover story. Series release date: 1/10/1979

Program Description

First Broadcast in 1988. US companies have suddenly discovered the potential of the Hispanic consumer. Romancing the Hispanic Market reveals some of the reasons why. Cuban director Luis Aira, who has been praised as one of the most promising young filmmakers, is portrayed in the last segment: El Director.

Duration

00:27:42

Asset Type

Broadcast program

Media Type

Video

Creators
Ortiz, Raquel (Series Producer)
Citation
Chicago: “La Plaza; Marketing Director T&N Comm. Development,” 12/03/1987, WGBH Media Library & Archives, accessed September 28, 2016, http://openvault.wgbh.org/catalog/V_0DBE13536B724D56A871B17ACD84A1A0.
MLA: “La Plaza; Marketing Director T&N Comm. Development.” 12/03/1987. WGBH Media Library & Archives. Web. September 28, 2016. <http://openvault.wgbh.org/catalog/V_0DBE13536B724D56A871B17ACD84A1A0>.
APA: La Plaza; Marketing Director T&N Comm. Development. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_0DBE13536B724D56A871B17ACD84A1A0
If you have more information about this item, we want to know! Please contact us, including the URL.