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Enterprise; Gulliver's New Travels

08/14/1981

AT&T GENERIC


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Series
Enterprise
Program
Gulliver's New Travels
Program Number

103

Series Description

Hosted by Eric Sevareid. ENTERPRISE's pioneering use of the "case study" approach to business documents high level decisions as they are taking place in the executive boardrooms. ENTERPRISE deliberately shows decision making processes as they occur. Business is treated as a human endeavor rather than an economic phenomenon. It goes beyond the statistics and charts to show real people making critical decisions and then bearing the consequences. ENTERPRISE benefits from the expertise of the Harvard Graduate School of Business Administration (as Harvard professors act as advisors to each program.) Ex Prod: Zvi Dor-Ner / Each individual episode has different producer Series release date: 10/1981

Program Description

Hosted by Eric Sevareid. For years, AT&T has had a monopoly in the telephone business. Now it is trying to compete with a host of small companies in a new market: telecommunications. ENTERPRISE looks at the future of the world's largest corporation, as its telephone monopoly ends and a new era of tooth-and-nail competition begins.

Duration

00:30:00

Asset Type

Broadcast program

Media Type

Video

Genres
Documentary
Topics
Business
Citation
Chicago: “Enterprise; Gulliver's New Travels,” 08/14/1981, WGBH Media Library & Archives, accessed December 10, 2016, http://openvault.wgbh.org/catalog/V_04C0CB10B7374750B561FA704472ED39.
MLA: “Enterprise; Gulliver's New Travels.” 08/14/1981. WGBH Media Library & Archives. Web. December 10, 2016. <http://openvault.wgbh.org/catalog/V_04C0CB10B7374750B561FA704472ED39>.
APA: Enterprise; Gulliver's New Travels. Boston, MA: WGBH Media Library & Archives. Retrieved from http://openvault.wgbh.org/catalog/V_04C0CB10B7374750B561FA704472ED39
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